How Angel Reese Built a Brand Bigger Than Basketball

Zena and Sabreena begin their conversation by discussing the complexities of the ongoing CBA negotiations, including revenue sharing, player salaries, and the potential for a strike, as both sides work to meet their demands. Next, Zena is joined by NBA writer Shakeia Talyor to discuss the remarkable business journey of basketball star Angel Reese. They explore how Angel has leveraged her talent and social media presence to build a brand that transcends the court. We close by examining which Unrivaled Coach has the strongest chance of transitioning into a WNBA head coaching role. No Offseason is a part of The Athletic Podcast Network: https://www.nytimes.com/athletic/ 00:00 Intro 00:36 CBA negotiations continue to linger 01:11 Tracing the course of the CBA negotiations 05:37 An overview of the proposals presented in the CBA negotiations 06:43 Players and the league remain divided over revenue sharing 09:55 What are the main hurdles in the CBA negotiations? 12:06 The common ground between the league and the players 18:03 What makes Angel Reese's story unique? 22:26 A closer look at Angel Reese’s rise in basketball 24:53 The team behind Angel Reese 28:27 Inside the business of Angel Reese 33:05 Inside Angel Reese’s savvy approach to marketability 36:00 How Angel Reese manages basketball and her growing brand 40:47 Angel Reese is back at Unrivaled 44:43 Kara on BlueSky: “Which Unrivaled coach will be the first to or has the b lest chance to jump to the WNBA?” Related links and articles: https://www.nytimes.com/athletic/7054080/2026/02/17/wnba-players-union-cba-negotiations-update-revenue-share-housing/ by Sabreena Merchant https://www.nytimes.com/athletic/7033139/2026/02/13/wnba-angel-reese-wnba-player-business-partnerships/ by Shakeia Taylor __ Follow and listen to the audio podcast: https://podcasts.apple.com/gb/podcast/no-offseason-the-athletic-womens-basketball-show/id1699815468 Get in touch! Leave a comment wherever you’re listening, or email us at NoOffseason@TheAthletic.com Show Links: -YouTube: @No-Offseason -Instagram: @tanooffseason [https://www.instagram.com/tanooffseason] -TikTok: @no_offseason [https://www.tiktok.com/@no_offseason] Credits: -Zena on BlueSky: @zenakeita -Sabreena on BlueSky: @sabreenajm -Chantel on BlueSky: @chanteljennings -Produced by Taneka Burrell -Executive Produced by Andrea B. Scott Visit the Yahoo Women's Sports Hub: https://sports.yahoo.com/womens-sports/?guccounter=1 Full Episodes Playlist: https://www.youtube.com/playlist?list=PL5UWQzuMYdm7txmok7cpMB3YlgkwrT2E0 Shorts Playlist: https://www.youtube.com/playlist?list=PL5UWQzuMYdm72uhBjsd24rsh5teZtgUpS